Scope of work:
Brand Strategy/Brand Identity Design
About the Brand:
Aetós Tyres is a car tyre production company. They aim at producing tyres for modern cars. They also want to enter the market with the mindset of selling durable, reliable and high performance tyres.
The name Aetós is a Greek word meaning eagle.
Objective:
To create a cohesive brand that focuses on the core values of the brand yet keeping the logo minimal so that it can stand the test of time
The Brand Colours:
The primary brand Colours are Yellow and Blue. These are colours associated to the brand core values and tone of voice.
The Logomark Approach:
The logo is basically an eagle. It was used to represent strength (durability) which is one of the brand’s core values. Also, looking carefully, you’ll see the brand name initial A at the leg of the eagle. Stylish yeah? hehe. That’s just to add more meanings to the logo.
